Writing in bullets: the new rules for maximum business communication
PowerPoint has changed the way business people write. The hallmarks of this distinct style are bulleted lists. Key words. Rapid-fire phrases.
Critics decry it. They say it has brought business discourse to new lows. But the truth is, this new form of communication is fast, compelling, potent.
Writing in Bullets will show you how to master it to get a powerful edge in business. Here, at last, is the style guide that tells you how to make your case quickly and persuasively by placing the right keyword phrases where they will command attention.
– How to turn a “blah” list into a powerful statement
– 5 When to use bulleted lists and when to avoid them
– How to use variety to improve rhythm and flow
– How to write for Web sites and other specific formats
– The best way to capture-and hold-audience attention,
– based on research in human performance psychology
You’ll also find great examples of powerful writing in each format. In an era that demands brevity, Writing in Bullets is destined to become the indispensable desktop reference for business people everywhere.