Trust and inspire: how truly great leaders unleash greatness in others

An insightful manual for leaders and those aspiring to be’
– Satya Nadella, Chairman and CEO, Microsoft

“Brimming with ideas on how to bring out the best in people’
– Adam Grant, author of Think Again

‘A powerful approach to people and leadership’
– Indra Nooyi, former Chairman & CEO, PepsiCo

Our world has changed, but our style of leadership has not. Most organisations today still operate from a model rooted in ‘Command & Control’, focusing on hierarchies and rigid compliance. But because of the changing nature of work, and the choices we now have for where and how to work, this old approach is outdated and irrelevant.

Stephen M. R. Covey has made it his life’s work to understand leadership in organisations, and his solution is simple yet bold. He argues we should pivot to a new model, ‘Trust & Inspire’, which starts with the belief that people are creative, collaborativ and full of potential. A Trust & Inspire approach shifts the paradigm from managing to leading, from position to influence from controlling to trusting, from motivation to inspiration. The result iS a level of belonging, innovation and, ultimately, performance that Command & Control is simply not capable producing. People with this kind of leader are inspired to becon the best version of themselves and to produce their best work.

People don’t want to be managed; they want to be led. The changes of the twenty-first century call for a radical shift in the way we lead, and Covey shows us how.