The very, very rich, how they got that way, and how you can, too

Helps you identify the entrepreneur within and understand what it takes to develop a winning idea.

Each profile is generously illustrated and goes beyond the dimensional success story to provide a valuable lesson on what it takes to start a business and grow it into a success. Find out how Debbi Fields handled the problem of too much growth too soon…how Russell Simmons swam against the mass-market culture to promote hip-hop music into the mainstream…how Steve Wozniak stayed true to his ethics and still made a fortune.

The Very, Very Rich, How They Got That Way, and How You Can, Too! also includes a “Do You Have What it Takes?” quiz to help you decide if you are a natural entrepreneur.