The sales advantage: how to get it, keep it, and sell more than ever

“While knowledge is fundamental, what highlights the professional salesperson is the skill and attitude he displays. The Sales Advantage creates a playbook to develop these skills and attitudes and to perfect the sales process from the critical perspective-namely the client’s. The Dale Carnegie Human Relations Principles, along with years of field experience, inspired this must-read for the sales professional.”
-John W. Thiel, Managing Director, Merrill Lynch

” The Sales Advantage follows the blueprint for writing books that made Dale Carnegie a worldwide bestselling author. There isn’t a single idea in the book that hasn’t been fieldtested with a real customer and classroom-tested by a Dale Carnegie instructor. The result is a book packed with brilliant sales gems destined to enrich every reader and delight their customers.”
-Gerard Gschwandtner, Founder and Publisher, Selling Power Magazine: Solutions for Sales Management

“The Sales Advantage increased our sales and made our sales people more effective and productive. It’s a great system that really worked for us.”
-Jason Gonella, Vice President of Sales, Premium Services for the Philadelphia Eagles