Communication is an integral part of our life. It is intertwined with almost all the activities undertaken by an individual. What has to be ensured is that communication process is effectively utilised in dissemination of much-needed information and conveying the technical “know-how” to “have-nots.’ Otherwise, the fabrics of our society will be disturbed and will lead to social upheaval.
Effective communication can play an important role in growth of human development in changing scenario of the society, The climate of the society is becoming more and more favourable for individual to start steering their own course of change. the country moves towards greater democracy, decentralisation and the liberal market economy. But it is vital to stimulate their awareness, participation and capability. Effective communication skills and technologies are central to this task.
The book will be able to provide an insight to the readers in understanding the techniques of effective communication and sharpening their communication skills. The communication scholars, extension educators, media personnel, change agents and teachers will find it more useful in their day-to-day communication functions.